A TXT record is text in free, human-readable form, that's associated with an Internet domain as a DNS record for one purpose or other. The most common use of a TXT record is to add your site to an online search engine or to an analytics platform, that offers details about the traffic to your site. Setting up such a record serves as proof that you're the Internet domain owner and they'll supply the content that you ought to include as the value when you create the record. Another purpose of a TXT record is to validate that an e mail message is sent by the domain name owner and from a reliable web server - this is the so-called SPF security, which helps prevent any electronic address set up under your domain name to be forged and unauthorized people to send spam making it look like it was mailed from your own mailbox. You could include any other information that you would like to be associated with your domain name in a TXT record as well.